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Patent and Trademark Office, the rights in a standard character mark “reside in the wording,” allowing you to “use and protect the mark in any font size, style or color.” Standard character marks offer the broadest possible rights of any single form of trademark protection, but do not protect special designs and coloration.Ī “Standard Character Mark” will provide protection for the name of the business or the slogan for the business, and provides the exclusive right to use the name/slogan in any form in combination with the categories of goods and services that we identify in the application. You can register your business name or slogan as a “ standard character mark”, which is any combination of letters and numbers with no reference to style, design, font or color. What’s The Difference Between Trademarking a Name versus a Logo? The logo for the company contains the word “YanKenPo” in a stylized font along with other unique design elements. To better illustrate these terms, we’ve come up with the hypothetical company YanKenPo, Inc., whose officers are considering trademarking YanKenPo’s name and logo.

This article describes the differences between these various types of trademarks and the considerations for entrepreneurs interested in trademark protection. However, we are often asked whether it makes sense to trademark the name or slogan of a business, the logo for the business, or both. Are you running a new business, and looking to protect the equity in your name and your logo? Filing for federal or state trademark protection may be the right move for you.